Customer Pipeline Manager - CRM in Google Sheets

I have built various Google Sheet sales pipeline spreadsheets and customer pipeline templates. This latest version allows the user to start right away without any required customizations. The template simply tracks customers through the pipeline as well as their annual value. Dynamic array formulas are used for automated reports for each stage. Better organization means increased sales.

$45.00 USD

The Google Sheet link is immediately accessible upon purchase and requires a free Gmail account to use.


customer pipeline management

I have added a MS Excel version of this template that is included in the download. It works completely the same way as the G sheet version. You can only use the Excel version if you have Office 365 and are part of the 'Office Insiders' free program. The reason being, that the template uses dynamic array formulas (which currently are not available for a general Excel user).

Check out all sales pipeline management spreadsheets here.

In previous versions, I have done time-based planning where you have a date variable. For the purpose of a manager just being able to see a current snapshot of all their prospective and current customers, there is no need for a time-based variable that displays over the course of months. Instead, you have a great tool to help manage all the customers that are interacting with your organization through time.

This is ongoing and can be used without having to re-copy the template for a new year or something of that nature.

One feature I forgot to mention in the video is you can sort the 'data' tab based on $ value (sort Z to A) or based on any other header and that will change the order that each customer is displayed on the pipeline stage tabs.

The functionality is really simple. You enter basic details about the customer, such as their annual $ value, name, email, phone, customer type, assigned account executive (salesmen), and finally the pipeline stage they are in. Once they enter a new stage, for example going from appointments to closed, all you have to do is change their status and that will automatically move their data to a different tab than it was previously on.

The data all lives on the main 'data' tab, but you will get the filtered views of all the customers in each stage on their own unique tabs. This makes managing the entire sales pipeline clear and easy to understand.

Instructions are included for more nuanced explanations and descriptions of how all the tabs are interacting. There are color-coded features for each tab that indicate good or bad. For example, a client that is just a 'lead' is shown in yellow and customers that are 'closed' would be green. Customers that are possible churn or have close would be orange and red respectively.

One of the interesting areas I decided to include was 'possible churn'. This gives the manager an instant view of who might be leaving and decisions can be made accordingly.

Also, I added a 'negotiating' stage as that is when revenue is about to be realized so the manager may want to view those clients first to make sure everything is going smoothly in the sales process.

You may also classify this template as a customer relationship manager.